Dr. Nicole Baldwin, MD
Not yet claimedPediatrician · Physician (MD)
Cincinnati, OH
General pediatrician at Northeast Cincinnati Pediatric Associates who follows the CDC and AAP immunization schedule and became nationally known for plain-language, pro-vaccine education for parents on social media.
About Dr. Nicole Baldwin, MD
Updated Sep 20, 2026 · next review Dec 19, 2026Dr. Nicole R. Baldwin is a general pediatrician at Northeast Cincinnati Pediatric Associates in the Cincinnati (Blue Ash) area, where she has practiced since 2006. She grew up in Middletown, Ohio, studied zoology at Miami University, earned her medical degree at the University of Cincinnati College of Medicine in 2003, and completed her pediatrics residency at Cincinnati Children's Hospital Medical Center in 2006.
She is known for her work in health communication on social media. She has run her practice's Facebook page since 2014 and later started her own professional page, and she posts about parenting and child health on a personal blog, Facebook, YouTube and X. In January 2020, a short pro-vaccine TikTok video she made went viral and drew heavy online harassment, including a death threat; she later spoke at an American Academy of Pediatrics annual meeting about how clinicians can prepare for and respond to online attacks.
Her public work focuses on vaccines, preventive care and social media safety for families. She co-authored a 2021 article in the Journal of the Pediatric Infectious Diseases Society about countering COVID-19 misinformation online, recorded a webinar for the Ohio chapter of the AAP on cyberbullying and social media safety, and was listed on Cincinnati Magazine's Top Doctors list for 2025.
Federal Open Payments records for 2021-2025 show $23,830.81 in payments from drug and device companies across 109 records, most of it from Sanofi-Aventis U.S. ($22,211.33). Payments from industry to physicians are common and legal, and reporting them is required by law.
- Pediatrics training in Cincinnati
- She earned her MD at the University of Cincinnati College of Medicine in 2003 and completed pediatric residency at Cincinnati Children's Hospital Medical Center from 2003 to 2006. doximity.com
- Board-certified general pediatrician
- The Ohio chapter of the American Academy of Pediatrics describes her as a board-certified general pediatrician at Northeast Cincinnati Pediatric Associates, where she has practiced since 2006. ohioaap.org
- Hospital affiliations
- Listed affiliations include Bethesda North Hospital and Cincinnati Children's Hospital Medical Center, with Cincinnati Children's Burney Campus and Dayton Children's Hospital also listed. healthgrades.com
- Published on vaccine misinformation
- She co-authored the 2021 article "Pediatric Infectious Disease Specialists: An Answer to Social Media Misinformation on Coronavirus Disease 2019" in the Journal of the Pediatric Infectious Diseases Society. pubmed.ncbi.nlm.nih.gov
- Public position on vaccines
- Her X account uses the hashtag #VaccinesSaveLives, and she has said she posted a message about the benefits of childhood vaccines because of her concern about anti-vaccine posts online. cleveland19.com
- Teaching on social media safety
- She recorded a webinar for the Ohio AAP on how to talk with parents and children about social media safety, cyberbullying and viral challenges. ohioaap.org
- Spoke at AAP national meeting
- At an AAP annual meeting she presented on how her pro-vaccine TikTok video led anti-vaccine activists to swarm her social media accounts, and on how clinicians can prepare for online harassment. mdedge.com
- Cincinnati Magazine Top Doctors 2025
- She appears on Cincinnati Magazine's 2025 Top Doctors list under Northeast Cincinnati Pediatric Associates, Inc. cincinnatimagazine.com
- Writes for parents online
- She writes a blog called "Confessions of a 'Type A' Dr. Mom" with information on parenting, child health and general wellness, and runs a public Facebook page with about 15,700 likes. drnicolebaldwin.com
Worth knowing
- CMS Open Payments records for 2021-2025 list $23,830.81 in industry payments across 109 records, with most coming from Sanofi-Aventis U.S. LLC ($22,211.33). Such payments are common, legal and publicly reported. openpaymentsdata.cms.gov
- Her LinkedIn profile lists an award from October 2020 described as given to one pediatrician a year for advocacy, but the award name was cut off in the available text and could not be confirmed. linkedin.com
- A 2005 rheumatology paper listed on her Doximity profile credits a "Nicole Baldwin," but it could not be confirmed that this is the same person. doximity.com
- No formal guideline-committee roles (such as ACIP or AAP policy committees) were found in public sources. doximity.com
Industry payments (CMS Open Payments)
Open the CMS recordFederal law requires drug and device companies to report what they pay clinicians: meals, travel, speaking, consulting, and research. Payments are common and legal; the point is that you can see them.
2021 to 2025
$23,831
109 payments
| 2021 | $344 |
| 2022 | $307 |
| 2023 | $318 |
| 2024 | $1,676 |
| 2025 | $21,186 |
Top payers
- SANOFI-AVENTIS U.S. LLC$22,211
- Corium, LLC$370
- Takeda Pharmaceuticals U.S.A., Inc.$206
- Merck Sharp & Dohme LLC$179
- Supernus Pharmaceuticals, Inc.$134
Payment types
- Compensation for services other than consulting, including serving as faculty or as a speaker at a venue other than a continuing education program$19,210
- Travel and Lodging$2,549
- Food and Beverage$2,072
A word of caution about these numbers
A payment does not mean your doctor is compromised or acting unethically. Most of these entries are drug samples left for patients, or lunch brought in for the office staff, and the amounts are usually small. Research funding and speaking at medical meetings are also normal parts of a clinical career.
As a rough guide, a total under $15,000 a year is usually not a concern. Much larger sums, especially from one company whose product your doctor recommends to you, are worth asking about. You are allowed to ask.
Sources: cincinnatipediatrics.com · drnicolebaldwin.com · linkedin.com · facebook.com · youtube.com · x.com · doximity.com · healthgrades.com. Something wrong or out of date? Tell us and we will correct it.
Summary prepared with AI assistance from the public sources linked above, reviewed every three months. It is not a review, a rating, or an endorsement.
Practice location
Northeast Cincinnati Pediatric Associates (Sycamore Township office)
11643 Solzman Rd
Cincinnati, OH 45249
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