Our mission
Give the public the most reliable medical information possible.
We do that by connecting people with physicians and clinicians who give accurate, evidence-based care and advice. When you find a doctor here, you can trust that they follow the science, not the latest trend.
Why this matters now
Finding a doctor should not be an act of faith.
Right now it mostly is. Most directories sort doctors by ad spend and star ratings. The ratings tell you about parking and wait times. They tell you nothing about whether a doctor practices the way the evidence says to.
Meanwhile, a growing number of licensed clinicians have moved away from that evidence. Some sell supplements on the same site where you book a visit. Some prescribe compounded drugs no regulator has reviewed. Some tell big audiences that vaccines are dangerous or that cholesterol does not matter.
Medical science has never been better. But it has never been harder to know who to believe. Wellness influencers sell protocols nobody has studied. Supplement companies promise cures that were never tested. AI tools write health advice that sounds expert and is often wrong. More and more, false claims come from people with real medical degrees, and one post can reach more people in an afternoon than a doctor treats in a career.
The result is real harm: people stop medicines that work, skip vaccines that protect them, and spend money on treatments that do nothing. Measles has come back in places that had gotten rid of it. The usual safeguards do not catch this. A license does not lapse because someone says something untrue online, board certification does not measure it, and review sites reward confidence. We make the difference easy to see.
How we do it
We check every clinician
Licenses are checked against the national registry and must be active and unrestricted. Board certification is confirmed. We search state medical boards, Federal Trade Commission filings, court records, websites and public posts before anyone is listed.
We hold them to the evidence
Every listed clinician signs a dated promise, for each condition they treat, to practice by the current guidelines of the major medical societies. They renew it every year.
We keep checking
Websites are re-checked every month and a random sample of listings is audited every month. Anyone can report a profile from the profile page. Clinicians who start selling unproven treatments or spreading misinformation are removed.
We explain medicine plainly
Our guides and articles are reviewed by physicians and written so anyone can follow them, without hype and without a sales pitch.
It is slower and costs more than counting stars. But it answers the question people really ask. Not “is this doctor popular?” but “can I trust this person with my mother?”
The full process, including who can never be listed, is on how we vet clinicians.
Where we draw the line
A license alone does not tell you whether a doctor follows the evidence. These three things keep a clinician off this site, or get them removed.
Spreading misinformation
Before anyone is listed, we read their website and public posts. Anti-vaccine messages, anti-statin messages, and claims that go against the guidelines they promise to follow are reasons to say no.
They are also reasons to remove someone later.
Selling to their own patients
A doctor who recommends a treatment is different from a doctor who profits from the exact product they recommend. A supplement line, an IV drip menu, hormone pellets placed in the office, or weight-loss shots shipped monthly turn medical advice into a sale.
Supplements are not checked to see if they work before they are sold, and testing often finds pills that do not match the label. Compounded drugs, including compounded semaglutide and hormones, are not FDA reviewed for quality or strength, and dosing mistakes have put people in the hospital. Peptides sold as research chemicals are not approved for people at all.
Every clinician promises not to sell, prescribe for profit, or promote these. If it shows up on their site later, the listing is removed with no refund. That rule costs us paying customers. It is the point.
Unproven treatments
Stem cell shots for arthritis, chelation for heart disease, ozone therapy, and hormone plans built on blood tests no guideline recommends. Nobody knows if they help, and for some of them we know they do not.
People lose money, and sometimes they lose the time when a treatment that works would still have worked. We list clinicians who tell you plainly when the evidence is unsure. Honest doubt is a sign of a good doctor. Being certain about something untested is the opposite.
Our promises
No reviews or star ratings
Reviews can be bought, faked or written in anger. They punish doctors who say no to antibiotics and reward the ones who say yes. They say nothing about whether a doctor follows proven medicine, so we don't use them.
Not pay to play
Claiming a profile and getting vetted are free. Ads and paid listings never change who is listed or how clinicians rank.
A person makes every call
Software helps us search, but a person decides who is listed and a person reviews every appeal. Hard cases go to our medical advisory board.
Instead of stars, facts you can check
Every verified profile shows:
- Their license, and the date we checked it
- Their board certifications
- Their signed promise to follow the guidelines, and its date
- When we last screened them
- Industry payments they received, from the federal Open Payments database
You do not have to take our word for any of it. That is the design. Read more on why we skip patient reviews.
Who reviews our work
Our medical content and our vetting rules are reviewed by the medical advisory board, a group of practicing clinicians from the specialties this directory covers. The board:
- Checks our rules for who can be listed and the questions clinicians must answer
- Signs off on guideline guides and health articles before they go live
- Weighs in when a listing decision is a close call
- Tells us when a guideline has been replaced
- Reviews our vetting rules at least once a year, so they do not get too loose or too strict
Board members are unpaid, on purpose, so nobody checking our work has money riding on the answer.
Board chair
Dr. Mohammed Alo, DO, FACC
A board-certified cardiologist and internist, and a professor of medicine at two medical schools. He has spent decades teaching guideline-based care and correcting medical misinformation online.
He runs Alo Academy and publishes his medical talks on YouTube, covering cardiology, heart failure, diabetes, cholesterol disorders (dyslipidemia) and obesity medicine.
Meet the boardEditorial policy
Built on the guidelines
Everything we publish about a medical condition is written from the current guidelines of the right medical society. It names that society and shows a named reviewer and a date.
Reviewed before it goes live
Our medical advisory board reviews medical content before it is published, and flags anything that has drifted from what the societies actually recommend.
Mistakes fixed in the open
We correct errors instead of quietly deleting them. When a guideline is replaced, we update the page and show the version. If you tell us we got something wrong, we fix it and say that we did.
No paid influence
We never take money to change medical content, and no advertiser sees an article before it is published.
Spot something out of date or wrong? Tell us and we will fix it.
How we make money, plainly
Clinicians can pay a monthly subscription for their listing, and sponsors pay for clearly labeled ads. That money pays for checking licenses, screening every listing and keeping it all current.
Every clinician is verified before they can pay us anything.
Our advertising policy lists what we refuse to advertise, including supplements, peptides, compounded drugs, and anything that goes against the guidelines our clinicians promise to follow.
What money never buys
- A pass through vetting
- A review, because there are none
- A hidden boost. Featured spots are always labeled and sit in their own block, apart from the results.
- Protection. Paying never stops us from removing someone whose website starts selling supplements.
Be part of it
Looking for a doctor?
Search by condition and city and see only vetted, guideline-based clinicians.
Find a doctorAre you a clinician?
If you practice from the evidence, claim your free profile and get vetted.
Get vetted freeWant to support the work?
Advertise beside clinicians who follow the science. It never changes who ranks or who is listed.
Advertise with usQuestions about how we work? Contact us.