Healthcare SEO for Health Systems: Getting Physicians Found
Episode 28 · October 31, 2026 · 12 min · Episode page and show notes
Most patients do not start their search with a hospital's name. They search for a specialist, a symptom, or a doctor, so physician pages carry a lot of weight. Dr. Mike walks through where large health system websites often fall short and the practical fixes, from crawlable find-a-doctor pages to Search Console.
In this episode:
Why physician search matters more than brand search
Common technical gaps in find a doctor tools
What belongs on a strong physician profile
Using structured data without overpromising
Setting up Business Profiles per office
Privacy pitfalls with tracking on patient pages
Measuring progress inside Google Search Console