The DoctorDirectory.ai Podcast

A brand new doctor directory landed over 1,700 physician pages on Google's first page in just six weeks, and the story behind it is anything but luck. Dr. Mike breaks down the exact research, structure, code, and marketing that made it happen, using real Google Search Console numbers.

In this episode:
How 1,723 doctor pages hit Google's first page in six weeks
Why opening all profiles to Google tripled first page results in two weeks
What structured data and markup actually do for a doctor's page
How trust signals like license checks replace star ratings
Why most first page searches are for a doctor's own name
What physicians should do right now to claim and vet their profile
How health systems can scale this across every physician

This is for physicians, practice managers, and health system marketers who want to understand how real SEO results happen without guesswork or gimmicks.

Most patients do not start their search with a hospital's name. They search for a specialist, a symptom, or a doctor, so physician pages carry a lot of weight. Dr. Mike walks through where large health system websites often fall short and the practical fixes, from crawlable find-a-doctor pages to Search Console.

In this episode:
Why physician search matters more than brand search
Common technical gaps in find a doctor tools
What belongs on a strong physician profile
Using structured data without overpromising
Setting up Business Profiles per office
Privacy pitfalls with tracking on patient pages
Measuring progress inside Google Search Console