Hospital Marketing That Gets Physicians Found And Booked
Episode 29 · October 31, 2026 · 9 min · Episode page and show notes
Dr. Mike walks through Press Ganey data showing that most patients start their search with a specialist, a symptom, or a specific doctor rather than a hospital name, and what that means for hospital marketing. He lays out a practical playbook for physician profiles, launch timelines, service line pages, and compliant referral marketing.